Just a short one today…
If you were to ask “Which one is more important – the mailing list or the product?” many a marketer would say “The mailing list”!
Basically, any savvy businessman (or woman!) puts demand before the product. Meaning that if there is no demand there is no product!
A mailing list represents that demand – essentially your business.
If you visit a Joint Venture forum or a membership site, you’ll find that product and service owners need mailing list owners more than the other way round. That’s because the owners of mailing lists have the prospects that the businessman is looking for to sell to.
If you own a mailing list, you do not have to be making money from selling your own product or service. You could be selling advertising space or craft a Joint Venture with product owners in return of commissions – recurring or not.
The most successful businesses on the Internet today often establish the mailing list (or list of subscribers) before even having a product ready. A good example of this is Friendster.com.
Friendster.com is, simply put, a site that connects friends and potential friends from anywhere in the world through a free membership access.
While Friendster.com does not make money from the 1000’s of members who join the site for free, it makes money from selling advertising space and partnering with other merchants and businesses, owing to the established number of members they have recruited.
This business perfectly demonstrates why you should establish a need or demand before even having the product itself.